Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise. The Marketing Major addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market and how to price products and services, and how to respond to growing demands in different countries and cultures.
The marketing major includes a foundational marketing course upon which further study in the areas of buyer behavior, advertising, marketing research, and international marketing is based.
This undergraduate degree program has a 54-credit Required Course of Study: 33 credits are allocated to the Bachelor of Science in Business/Marketing Major, 18 credits to business entry coursework, and 3 credits to the integrating course. Some courses have prerequisite requirements.
| Course # | Course Title Credits | Prerequisite(s) |
| GEN 300 | Skills for Professional Development – | |
| MGT 330 | Management: Theory, Practice, and Application | GEN 300 |
| MGT 344 | Organizational Behavior and Ethical Responsibility | GEN 300 |
| MGT 350 | Critical Thinking: Strategies in Decision Making | GEN 300, Critical Thinking Proficiencies |
| RES 341 | Research and Evaluation I | GEN 300, Math Proficiency |
| RES 342 | Research and Evaluation II | GEN 300, Math Proficiency, RES 341 |
| CIS 319* | Computers and Information Processing | GEN 300 |
| ACC 300 | Principles of Accounting All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350 |
| BUS 415 | Business Law | GEN 300 |
| FIN 370 | Finance for Business All Proficiencies, | GEN/300, MGT/330, MGT/344, MGT/350, ACC/300 |
| MKT 421 | Marketing** All Proficiencies, | GEN/300, MGT/330, MGT/344, MGT/350, FIN/370 |
| ECO 365 | Principles of Microeconomics Math Proficiency | GEN 300 |
| BUS 475 | Integrated Business Topics All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, RES 341, RES 342, CIS 319, ACC 300, BUS 415, FIN 370, MKT 421, ECO 365 |
| MKT 435 | Consumer Behavior All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 441 | Marketing Research All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 438 | Public Relations All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 445 | Sales, Tools and Strategies All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 447 | Advertising and Creativity All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 450 | International Marketing All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 421 |
| MKT 498 | Integrated Marketing Strategies All Proficiencies, | GEN 300, MGT 330, MGT 344, MGT 350, MKT 435, MKT/438, MKT 445, MKT 447, MKT 450 |